Madison CBS affiliate WISC-TV/3.1 used its post-Super Bowl newscast on Sunday, Feb. 3, to make some big changes to its look.
The Morgan Murphy Media station unveiled a new set created by Devlin Design Group featuring two video walls, replacing a set that had been in use for 18 years.
It also replaced a logo that had been in use since the 1990’s and introduced a new graphics package drawing on the same color scheme the station had previously used.
WISC says the rebranded “News 3 Now” newscasts will contain more local news and more urgent news.