The only radio station directly targeting the northern Black Hills is getting new owners.
Goldrush Broadcasting is selling KDSJ/980 (Deadwood) to 4 Paws Broadcasting, LLC, for $405,000. 4 Paws is owned by Loren and Pace Maier of Deadwood.
KDSJ carries a Full Service Oldies/Classic Hits format with news hours at 7 a.m., Noon, and 5 p.m. It competes with regional stations based in Rapid City and Sturgis. Here’s an audio sample from 2017:
KDSJ uses 5kW nondirectional daytime and 1kW directional at night. It did not apply for an FM translator during the FCC’s recent filing windows.