CBS is building its first fully-owned subchannel network with the launch of a new lifestyle channel “Dabl” on Sept. 9.
According to a news release provided to national trade publications, Dabl will draw on the libraries of Martha Stewart and Emeril Lagasse. Besides cooking shows, the network will also carry home renovation, travel, and other lifestyle programming.
The only other broadcast network currently in the lifestyle space is the non-commercial Create network carried on PBS subchannels.
CBS will carry Dabl on subchannels of its owned-and-operated stations, which include WCCO/4 (Minneapolis). Variety reports that the network will pay for carriage in some non-CBS markets and offer a revenue share in others.
CBS O&O stations also carry the Start TV network, which is owned by Weigel Broadcasting. CBS and Weigel had co-owned the Decades network when it first launched, but CBS stations later dropped the network.