There’s a second Sasquatch on Minnesota’s FM dial, this time in the southeastern part of the state.
Townsquare Media’s KDCZ/107.7 (St. Charles-Rochester) dropped its former “Z-Rock” slogan in favor of “Sasquatch 107-7” on Friday, leading into Labor Day weekend. The station’s positioner remains “The Rock of Rochester” but RadioInsight notes that the playlist is now Classic Rock, putting it in more direct competition with iHeartMedia’s “Laser 101.7” (KRCH Rochester).
“This is no hoax. Sasquatch 107-7 is 100% real rock with a bigger and better playlist that includes all of the legendary bands you love like Led Zeppelin, The Foo Fighters, The Rolling Stones, Aerosmith, Nirvana, Pearl Jam, AC/DC, and Soundgarden,” Sasquatch wrote on its website.
They’re kicking off the new identity with an A to Z weekend.
Townsquare also uses the “Sasquatch” slogan in the Duluth market with a Classic Rock format.
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