KZIA Inc.’s K298BM/107.5 and KZIA-HD4 (Cedar Rapids) have launched an Alternative format as “X1075,” replacing a Comedy and Sports format that had been called “The Gym OT.”
Positioned as “Real Alternative for Cedar Rapids,” the new format includes the syndicated Dave & Mahoney morning show. Middays are hosted by KZIA VP of Programming Chris Jackson, who serves as the program director for “X1075” and worked for Dave & Mahoney in Las Vegas and Houston.
“X1075” has no direct competitor but is closest musically to the station that it’s also closest to on the dial, NRG Media’s “Rock 108” (KFMW/107.9 Waterloo-Cedar Rapids).
K298BM had been the original FM home of ESPN affiliate “The Gym,” which moved to K272GB/102.3 when it signed on in 2020 as a Revitalization translator for “Gym” flagship KGYM/1600. After then, “The Gym OT” carried other syndicated programming, including Dave & Mahoney, during the day and simulcast KGYM/K272GB overnight. Here’s an ID from mid-December:
Locally-owned KZIA carries a Contemporary Hits format as “Z102.9” on its main signal. It also originates an 80s Hits “Smart FM” format on HD2 feeding translators in Cedar Rapids and Iowa City and “The South Gym” on HD3 feeding an Iowa City translator.