The Upper Peninsula’s “Rockin’ Eagle” has expanded to Marquette following Eagle Radio’s purchase of two radio stations there.
The format is now being heard on W295CX/106.9 (Marquette) and WZAM/970 (Ishpeming-Marquette). The stations had previously carried ESPN Radio.
WZAM/W295CX are ID’ing separately from original “Rockin’ Eagle” signal WGLI/98.7 (Hancock-Houghton), while they share the same Facebook page. The Marquette signals continue with the Rock format when WGLI carries Detroit Lions broadcasts.
The change was first reported by DX-midAMerica and verified through off-air reception.
Eagle Radio, owned by the Keweenaw Bay Indian Community, also operates “Eagle Country” (WCUP/105.7 L’Anse-Houghton). It bought WZAM/W295CX along with “Q107” (WMQT/107.7 Ishpeming-Marquette) and WMQT translator W227CJ/93.3 (Marquette) for $400,000.
The new format primarily competes with Marquette Radio Group’s “K-Rock” (WNGE/99.5 Negaunee). Mediabrew Communications Marquette and AMC Partners Escanaba/Radio Results Network both also operate Classic Rock formats in the Marquette market.
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