Woodward Communications has brought Adult Contemporary back to Green Bay by tweaking an existing format.
“KZ104.3” (WKZG Seymour-Green Bay), which had been an `80s and `90s Hits station, has added recent AC tracks to the mix under the positioner “Green Bay’s Best Variety.” The station’s Facebook page says they’re still all `80s on the weekend.
“KZ” primarily competes with Cumulus Hot AC outlet “Star 98” (WQLH Green Bay).