Townsquare Media has rebranded one of it southern Minnesota Classic Hits outlets to “Fun 104.3.”
KVGO/104.3 (Spring Valley) had previously been known as “Cool 104,” a slogan adopted two decades ago when the station carried an Oldies format. The playlist had moved towards Classic Hits over the years.
“Fun 104.3” posted audio of its Thursday 8 a.m. launch on its website. The new ’70s to ’90s format, positioned as “Southeast Minnesota’s Greatest Hits,” will feature 104 minutes of commercial-free music at the beginning and end of the workday. Sarah Sullivan hosts from 10 to 3 and James Rabe is on from 3 to 7.
KVGO is operated alongside Country outlet KFIL-FM/103.1 (Chatfield) from studios in Preston. The stations provide rimshot coverage of Rochester, where Townsquare also has a seven-station group including Classic Hits outlet “103.9 The Doc” (KDOC-FM Eyota).
KVGO and KDOC-FM compete with Classic Hits outlet “Minnesota 97-5” (KNXR), a standalone station in Rochester owned by Blooming Prairie Farm Radio.
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