A subsidiary of Armada Media is seeking FCC approval to buy several stations in Michigan’s Upper Peninsula that it’s already been operating for several years under a local marketing agreement.
AMC Partners Escanaba LLC’s $650,000 purchase from Randy Michaels’ Radioactive, LLC includes:
WUPZ/94.9 (Chocolay Township-Marquette), which carries Contemporary Hits as “The Bay”
WUPG/96.7 (Republic) and booster WUPG-FM-1 (Marquette), which carry a Classic Country format as “The Maverick”
WUPT/100.3 (Gwinn-Marquette), which carries Classic Hits as “The Point”
WUPF/107.3 (Powers-Escanaba), which carries Classic Rock as “Eagle 107.3”
In October, Armada’s Results Radio network announced plans to buy eight other radio stations in the UP, including three FM stations and two AM stations in the Marquette-Ishpeming market, from Sovereign Communications. That deal has not yet been filed with the FCC.
The application to transfer the Radioactive stations to AMC Partners does not mention the Sovereign purchase or address plans for complying with ownership caps if that sale is formally proposed to the FCC. Rules do not allow ownership of six FM stations in one market, though since Marquette is not a rated market, old contour-based rules still apply and some of the stations involved are rimshot signals that may not count against each other.
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