Magnum Communications is buying three southern Wisconsin stations from NRG Media.
The stations include:
- WSJY/107.3 (Fort Atkinson), which carries an Adult Contemporary format and is currently all-Christmas. The largest of the stations, WSJY has a rimshot signal to Madison and Rockford as well as coverage of Janesville and Beloit.
- WKCH “Kool 106.5” (Whitewater), which carries Classic Hits.
- WFAW/940 (Fort Atkinson), which carries News/Talk/Sports, as well as future WFAW translator W277DV/103.3.
The purchase price is $2.7 million, according to an asset purchase agreement that became publicly available in the FCC database on Friday. The deal was brokered by Kalil & Co.
Magnum owns 16 other radio stations in Wisconsin, including holdings to the east in Racine/Milwaukee and West Bend and to the northwest in Portage, Wisconsin Dells, Baraboo, and Reedsburg. Company head Dave Magnum said:
“I’m a sentimental person so two aspects of these acquisitions really struck me. First, my maternal Grandmother grew up on a Fort Atkinson farm. My Mom and her remaining siblings get together at Lake Ripley each summer in her honor. Second, we’re again getting to work with NRG. Back in the 90’s, my late wife, Lynn, had the chance to speak with Mary Quass several times at conventions. I told Reid and Ty that she considered Mary a role model. In 2007, five years after Lynn passed, I acquired three stations from NRG. That transaction went as smooth as silk. We look forward to the same outcome with the acquisitions of WFAW, WSJY and WKCH.”
NRG retains 37 full-power stations in central and northern Wisconsin, Illinois, Iowa, and Nebraska.