“Wisconsin 106” (WCWI/106.1 Adams) has dropped Adult Contemporary for a broad mix of Classic Hits and Classic Country.
Positioned as “true music variety,” the playlist stretches from the 1960s to the 1990s from the Pop, Country, Rock, R&B, Hip-Hop, and Dance genres. The change follows the station’s sale to Heart of Wisconsin Media last fall.
WCWI provides the only strong commercial signal to an area between Wisconsin Rapids and Baraboo.
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