An Omaha AM station and its FM translator in Council Bluffs have launched a gold-based Country format.
“Bluffs Country 106.5” is airing on Walnut Radio’s K293CX (Council Bluffs) and Hickory Radio’s KXCB/1420 (Omaha). K293CX transmits from Council Bluffs with a 250-Watt signal that’s strong in Council Bluffs and downtown Omaha.
The new format positions itself as “Council Bluffs’ local hometown Country station,” making it the only radio station specifically targeting Council Bluffs.
The station’s stream had been running for a few weeks prior to launch, but it appears the format formally launched on Feb. 1.
Musically, “Bluffs Country” competes with iHeartMedia’s duo of Classic Country outlet “93.3 The Wolf” (KFFF Bennington-Omaha) and Country “103.7 The Kat” (KXKT Glenwood-Omaha).
K293CX and KXCB had previously been part of the “My Boomer Radio” Oldies/Classic Hits network, which recently signed on K281DG/104.1 (Omaha), serving much of the same area that K293CX reaches.
Besides K281DG, “Boomer” is also heard in eastern Omaha on K233CO/94.5 (Omaha), in the north metro on KOBM-FM/97.3 (Blair), and on AM on KIBM/1490 (Omaha).