NBC will air a special reunion episode of “30 Rock” on Thursday night, but most Upper Midwest households won’t have access to it from their local affiliate.
TV listings indicate most of the region’s NBC affiliates won’t air the special. Multiple media outlets including the Milwaukee Journal Sentinel report that it’s over concerns about the amount of time the special will spend promoting NBC’s new streaming platform, Peacock.
Here’s what listings show will be airing instead on many Upper Midwest affiliates:
| Station | Owner | Airing Thursday 7 p.m. |
| KWQC Davenport | Gray | Full Court Press Now: COVID Crisis |
| WHO Des Moines | Nexstar | WHO 13 News Town Hall |
| WGBA Green Bay | Scripps | Paid programming |
| KSNB Hastings/ Lincoln | Gray | Full Court Press Now: COVID Crisis |
| WMTV Madison | Gray | Full Court Press Now: COVID Crisis |
| KMNF Mankato | Gray | Full Court Press Now: COVID Crisis |
| WTMJ Milwaukee | Scripps | Racial Injustice & Inequality: A TMJ4 News Town Hall |
| KARE Minneapolis | Tegna | Raising Kids During Covid / Minnesota Bound |
| KNOP North Platte | Gray | Full Court Press Now: COVID Crisis |
| WOWT Omaha | Gray | Full Court Press Now: COVID Crisis |
| KTTC Rochester | Quincy | Project Tornado / Minnesota Bound |
| KNEP Scottsbluff | Gray | Full Court Press Now: COVID Crisis |
| KTIV Sioux City | Quincy | The 15 Most Iconic Summer Blockbusters of All Time |
| KWWL Waterloo | Quincy | Seinfeld (two episodes) |
As of Wednesday evening, TV listings show the “30 Rock” special airing on NBC affiliates in Bismarck, Duluth, Eau Claire, Fargo, Marquette, Ottumwa, Rapid City, Sioux Falls, and Wausau. However, most of those stations are owned by groups that are pre-empting the show in other markets, so listings may not be up to date.