Townsquare Media has launched a Classic Hits format in Sioux Falls that revives a popular 1980’s callsign.
The former “Mix 97-3” (KMXC) is now KKRC-FM, playing “Sioux Falls’ Greatest Hits.” The format launched with Prince’s “Let’s Go Crazy” at 10 a.m. Monday, Aug. 31, after a weekend stunting loop of Huey Lewis and the News’ “Back in Time.”
Here’s full audio of the launch and the first jock break that followed the Prince song:
Social media posts indicate that the Ben and Patty Morning Show will continue with the new format.
The KKRC callsign had been used on 93.5 in the 1980s before the facility was moved to 103.7 and later changed to KRRO. It was subsequently been used by a Granite Falls, Minn., station from 1993 to 2018 and has been assigned to a Townsquare AM station in Louisiana since last year.
The change ends a 26-year run under the “Mix” KMXC identity but also removes 97.3 from formatic overlap with sister Contemporary Hits station “Hot 104.7” (KKLS-FM). On the other end of the Pop spectrum is Midwest Communications’ heritage AC outlet KELO-FM/101.9.
KKRC-FM is the only Classic Hits format on a full-power FM signal in the market. It competes with locally-owned “Sunny Radio” (K227CZ/93.3 and KZOY/1520).