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Bobby Bones Show Adds La Crosse Affiliate

Posted on October 3, 2021 by Jon Ellis

The syndicated Bobby Bones Show is now airing on Magnum Media’s “Kicks 106.3” (WQCC La Crosse), with previous morning hosts moving to different times of day.

Longtime former morning host John Stevenson has moved to afternoons since Magnum’s purchase of the station last year. Reid and Chelsey Magnum’s morning show will now bookend Bones’ show, airing from 4 to 6 a.m. and 10:30 a.m. to 1 p.m.

Bones will actually be on mornings seven days a week, since “Kicks” will air “Country Top 30 with Bobby Bones” on both Saturday and Sunday mornings from to 6 to 10.

“We feel great about our progress since bringing KICKS 106.3 into our group 14 months ago,” owner Dave Magnum said in a news release.

“Now, having Bobby in morning drive, with Reid & Chelsey book ending his show, puts us right where we want to be. The camaraderie that Bobby has with Country artists in his studio, and the frequency of their visits, gives our KICKS 106.3 listeners the star access that only he can deliver,” Magnum said.

WQCC also airs “The Big Time with Whitney Allen” from 7 p.m. to Midnight.

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