“Hank” has replaced “The Party” in Waterloo.
The Classic Country format has launched on K297BS/107.3 and KPTY/1330. The stations are owned by NRG Media, which has no other Country stations in the market.
“Hank” competes with Townsquare Media’s “K98.5” (KOEL-FM Cedar Falls-Waterloo) and Coloff Media’s “Corn Country” (K293CH/106.5 and KCVM-HD2), as well as the regional signal of Townsquare Farm/Classic Country outlet KOEL/950 (Oelwein).
The previous “Party” Contemporary Hits format had launched in 2015 with 107.3’s launch, competing primarily with Townsquare’s “Q92.3.”
For those keeping score, KPTY-K297BS is the sixth AM-FM translator combo to launch a Classic Country format this month in the Upper Midwest, following KKLS, KKAA/KQKD, KKOJ, and WBOG.