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Category: Format changes

Northwestern Wisconsin Station Gets Easy

Posted on January 5, 2019 by Jon Ellis

WLMX-FM/104.9 (Balsam Lake) has shifted its format from mainstream Adult Contemporary to Light AC as “Easy 104.9” with the new callsign WZEZ. The station, owned by Zoe Communications, had been known as…

Ironwood/Hurley Radio Stations Revamp for New Year

Posted on January 2, 2019 by Jon Ellis

A pair of Ironwood/Hurley stations has adopted new brands for the new year. WUPM’s Hot Adult Contemporary format has been renamed “Mix 106.9” with a promise of more community involvement. Meanwhile, W275CR/102.9…

Air1 Moves from Christian Rock to Worship

Posted on January 1, 2019 by Jon Ellis

The non-commercial Air1 network has kicked off the new year with a new format, switching from Christian Hits to Worship music. The new playlist is kicking off with 10,000 songs in a…

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