WHOH/96.5 (Rhinelander) has dropped Sports in favor of “Mix 96” following the station’s sale to Heartland Communications. The new format apparently does not yet have a website but does have a Facebook page.
Category: Format changes
Two Winona Stations Rebrand
Leighton Broadcasting’s KWNO-FM/99.3 (Rushford-Winona) has switched the slogan for its Country format from “Wild Country” to “The Hawk” with the new callsign KHWK-FM. Leighton had started using the “Wild” moniker on the…
Medford Station Switches to Country with Launch of FM Signal
New translator W296DL/107.1 (Medford) has signed on carrying “Kickin’ Country,” which originates on WIGM/1490 (Medford). The 250-Watt FM translator was obtained during one of the AM Revitalization filing window. WIGM had previously…
Corn Country Launches in Waterloo
Coloff Media has launched “Corn Country” on K293CH/106.5 (Waterloo) and the HD2 signal of KCVM/93.5 (Hudson-Waterloo). The 250-Watt translator signed on last fall with Christmas music. The “Corn Country” playlist includes some…
Northwestern Wisconsin Station Gets Easy
WLMX-FM/104.9 (Balsam Lake) has shifted its format from mainstream Adult Contemporary to Light AC as “Easy 104.9” with the new callsign WZEZ. The station, owned by Zoe Communications, had been known as…
Ironwood/Hurley Radio Stations Revamp for New Year
A pair of Ironwood/Hurley stations has adopted new brands for the new year. WUPM’s Hot Adult Contemporary format has been renamed “Mix 106.9” with a promise of more community involvement. Meanwhile, W275CR/102.9…
Air1 Moves from Christian Rock to Worship
The non-commercial Air1 network has kicked off the new year with a new format, switching from Christian Hits to Worship music. The new playlist is kicking off with 10,000 songs in a…