The population of stations called “The Wolf” on the Twin Cities radio dial is down to one.
The “wolf” invasion was first rumored last fall when Entercom Country outlet KMNB/102.9 began hinting that a big change was coming. With “The Wolf” used by Entercom Country outlets in many other markets, iHeartMedia’s KEEY-HD2 (102.1) rebranded its New Country format as “The Wolf” days before KMNB’s switch.
The move didn’t stop KMNB from transforming into “The Wolf,” a change that included the addition of more `90s tracks and morning host Greg Thunder. KEEY-HD2 continued to use the slogan for several more months. Here’s a sampling from February:
However, in recent weeks, KEEY-HD2 has reverted back to its previous “K102 New” branding:
While we’re listening to the wolves howl, here’s a sampling of KMNB several weeks after its “Wolf” relaunch: