Coloff Media has won an FCC auction for a new FM signal in Waterloo.
Coloff was the only bidder for the FM translator at 101.5 in FCC Auction 100, which resolved competing applications for new translators to relay AM stations. NRG Media was also qualified to participate in the auction but did not submit a bid, so Coloff won with the starting bid of $10,000.
The 250-Watt translator will relay Coloff’s KCFI/1250 (Cedar Falls), which carries a “Cruisin'” Oldies format. KCFI is already relayed on K286CI/105.1, which could potentially be switched to relay another station after 101.5 launches.
Coloff’s other stations in the Waterloo market are “93.5 The Mix” (KCVM Hudson), “Corn Country” (K293CH/106.5 and KCVM-HD2), and “1650 The Fan” (KCNZ Cedar Falls). KCNZ has a construction permit to launch FM translator K272GA/102.3 (Waterloo), so Coloff will have a total of five FM signals in the market once the two new translators are launched.
NRG had applied for 101.5 to relay KPTY/1330 (Waterloo), which is also relayed on K297BS/107.3 (Waterloo).