What would it sound like if dozens of stations across the country simulcast the same program stream and imaging, even for legal ID’s?
To find out, tune into the HD subchannel version of iHeartRadio’s “The Breeze” in the Twin Cities and 30 other cities. Positioned as “the station that keeps you relaxed,” it’s also a legal ID nerd’s dream station.
A sampling of “The Breeze” on the broadcast signal of KEEY-HD2 (St. Paul) last weekend turned up legal ID’s for 31 stations from coast-to-coast in a one-hour period. The network gives a different set of legal ID’s about once every 15 minutes:
(The Breeze” was formerly carried on KEEY-HD3 but recently moved to HD2, which dropped the “Up” Contemporary Christian format.)
The main online version of “The Breeze” includes only one legal ID, KSNE-HD2 Las Vegas, which isn’t among the 31 stations ID’d on KEEY-HD2. iHeart also operates several standalone versions of “The Breeze” on full-power stations.
The ID’s weren’t always simulcast nationwide. When iHeart first started to launch “Breeze” formats on HD subchannels a couple of years ago, KEEY-HD3 ID’d on its own: