The Upper Midwest is likely to have some affiliates of the new Story Television when it’s launched by Weigel Broadcasting next month.
A news release says ownership groups that will carry Story TV, which launches March 28, include Weigel and Hearst. Both companies own stations in Milwaukee while Hearst also has stations in Des Moines and Omaha; exact affiliates weren’t immediately announced.
Like many other recently-launched networks, Story TV will draw on content originally created for cable TV networks — in this case, historical content from A&E and History.
The lineup will include “Biography,” “The Men Who Built America,” “World War II in HD,” “Modern Marvels,” and “Mankind: The Story of All of Us.” The network plans to build each day’s lineup around a theme, similar to the strategy used by Weigel’s Decades Network when it first launched.
“At Weigel, we are always looking for opportunities to offer audiences access to free, quality programming options they can enjoy on any television set,” said Donna D’Alessandro, EVP of network content for Weigel Broadcasting Co., in a news release.
“As our newest portfolio addition, Story Television will further diversify and expand Weigel’s broadcast reach by serving those viewers in search of factually-based historical programs that will deep dive into fascinating events, people, cultural moments and more,” she said.
Story TV will be Weigel’s sixth network, joining Decades, MeTV, H&I, Start TV, and Movies! Network.