LA Communications’ KDHK/100.5 (Decorah) has started 2025 with a switch from mainstream Rock to Hot Adult Contemporary.
Keeping its “Hawk” monitor, the former “Hawk Rock” became “The Hawk” at midnight on the morning of Jan. 1. The new format is positioned as “the Tri-State’s best variety.”
“Hawk Rock” had launched in 2019 after a station sale, replacing an Adult Alternative format.
KDHK is part of a cluster that also includes Country, Classic Hits, and Adult Contemporary formats serving northeastern Iowa, southeastern Minnesota, and southwestern Wisconsin.