Civic Media Buys Milwaukee-Market Liberal Talker

The current minority shareholder in the Milwaukee market’s Liberal Talk outlet will become the station’s majority owner under a transaction filed for approval with the FCC.

WAUK/540 (Jackson-Milwaukee) and W266DR/101.1 (Waukesha) are currently owned by WAUK Radio LLC, which is held 80% by Michael Crute and 20% by Sage Weil.

The stations are being sold to Civic Media, which has a structure of Weil holding 90% and Crute holding 10%. The transaction carries a purchase price of $775,668.

Civic Media owns, or is in the process of buying, eight AM stations, three full-power FM stations, and seven FM translators around Wisconsin in six transactions announced since July. Liberal Talk formats have launched on ten of the signals.

Crute also owns 66.25% of New WTTN LLC, which programs a Liberal Talk format on Good Karma Broadcasting’s WTTN/1580 (Columbus) and W224EG/92.7 (Madison).

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Previous coverage:

• Civic Media Buys Northern Wisconsin Duo (6/7/23)
• Civic’s Talk Network Launches in Eau Claire, La Crosse, and Racine (6/5/23)
• Civic Media Launches Classic Hits Format on Revived WCFW (6/5/23)
• Civic Media Buys 7 Wis. Radio Signals from Magnum (2/17/23)
• Civic Media Buys Baraboo Stations, Licenses “Max FM” Branding (1/29/23)
• Civic Media Adds Green Bay Signal to Liberal Talk Network (1/18/23)
• Civic Media Buys Madison-Market Station (12/5/22)
• Civic Media Buys Milwaukee-Market Liberal Talker (11/2/22)
• Oshkosh is Latest City to Get Wisconsin Liberal Talk Format (10/6/22)
• Civic Media Continues Buying Spree with NE Wis. Stations (9/23/22)
• Liberal Talk Lineup Launches in Richland Center, Wis. (9/16/22)
• Civic Media Adds Several NW Wis. Stations for Liberal Talk Network (9/13/22)
• FM Station Also Included in Civic Media’s Wisconsin Rapids Purchase (8/2/22)
• Update: Liberal Talk Lineups Launch in Wausau, Wisconsin Rapids (8/1/22)
• New Company Buys More Wisconsin Radio Stations (7/27/22)
• New Radio Company Buys Several Wisconsin Stations (7/13/22)