Civic Media Buys 7 Wis. Radio Signals from Magnum

Fast-growing Wisconsin radio operator Civic Media is purchasing another seven signals, this time from Magnum Media.

The $3.65 million deal, filed with the FCC on Friday, includes one full-power FM station, four FM translators, and two AM stations. They are:

• WRJN/1400 (Racine) and its FM translators, W260CV/99.9 (Racine) and W251BU/98.1 (Kenosha), which run News and Classic Hits
• WLXR/1490 (La Crosse), which carries Oldies
• WEZY/105.7 (Chippewa Falls-Eau Claire), which Magnum recently purchased and carries an Adult Contemporary format
• W228EG/93.5 (Eau Claire), which Magnum recently upgraded and currently relays WEZY
• W239CV/95.7 (Oshkosh), which was last reported to be relaying a Catholic radio network and has a construction permit to move to 102.5

Magnum will retain the rights to the WLXR callsign. It has other stations in La Crosse and Racine and will still have 20 full-power stations around the state after the sale to Civic.

Civic, which began buying stations just last summer, currently owns nine AM stations and three full-power FM stations and has pending agreements to buy another two AM stations. With all pending deals, it will have 13 AM stations, four full-power FM stations, and 14 FM translators.

Civic has launched Liberal Talk formats on many of the stations, while several others have continued to carry music formats.

The Madison-based company is headed by CEO Sage Weil, who owns 90% of the company. The other 10% is held by talk host Michael Crute.

---

Earlier coverage:

• Civic Media Buys Northern Wisconsin Duo (6/7/23)
• Civic’s Talk Network Launches in Eau Claire, La Crosse, and Racine (6/5/23)
• Civic Media Launches Classic Hits Format on Revived WCFW (6/5/23)
• Civic Media Buys 7 Wis. Radio Signals from Magnum (2/17/23)
• Civic Media Buys Baraboo Stations, Licenses “Max FM” Branding (1/29/23)
• Civic Media Adds Green Bay Signal to Liberal Talk Network (1/18/23)
• Civic Media Buys Madison-Market Station (12/5/22)
• Civic Media Buys Milwaukee-Market Liberal Talker (11/2/22)
• Oshkosh is Latest City to Get Wisconsin Liberal Talk Format (10/6/22)
• Civic Media Continues Buying Spree with NE Wis. Stations (9/23/22)
• Liberal Talk Lineup Launches in Richland Center, Wis. (9/16/22)
• Civic Media Adds Several NW Wis. Stations for Liberal Talk Network (9/13/22)
• FM Station Also Included in Civic Media’s Wisconsin Rapids Purchase (8/2/22)
• Update: Liberal Talk Lineups Launch in Wausau, Wisconsin Rapids (8/1/22)
• New Company Buys More Wisconsin Radio Stations (7/27/22)
• New Radio Company Buys Several Wisconsin Stations (7/13/22)