Civic Media has announced that it will carry music formats on some of its recently-acquired stations and News/Talk/Sports on others.
In a news release announcing the purchase of seven signals from Magnum Media, reported here separately, Civic announced programming plans for the Magnum stations as well as a few others.
Stations that will carry Civic’s News/Talk/Sports lineup include:
- WLXR/1490 (La Crosse), which currently carries Oldies
- WRJN/1400 (Racine) and its FM translators, W260CV/99.9 (Racine) and W251BU/98.1 (Kenosha), which currently run Classic Hits as part of an information-based format
- W228EP/93.5 (Eau Claire), which will be fed by an HD2 signal
- WBZH/910 (Hayward), which will be known as “The Buzz of the North”
Meanwhile, several stations will carry music formats:
- WEZY/105.7 (Chippewa Falls-Eau Claire), which runs an Adult Contemporary format, will change back to WCFW. The callsign is currently placed on Magnum’s Kewaunee station.
- A format known as “The Vixen” will air on WVXN/1520 (New Holstein) and translators on 96.5 in Appleton and 102.5 in Oshkosh.
- “Max FM” will continue to air on WRPQ/740 (Baraboo) and translators on 99.7 in Baraboo and 103.7 in Reedsburg.
In the news release, Civic’s Mike Crute said the most recent acquisitions came after months of meetings with Dave Magnum.
Civic CEO Sage Weil said the stations will “provide listeners with local and regional news and commentary that is factual, fair, and trusted by the community.”
“We are leaning into hometown radio where other network operators are not, and we look forward to building strong relationships with listeners across the state by providing content that is relevant to their local communities,” Weil said.
Earlier coverage:
- Civic Media Buys Northern Wisconsin Duo (6/7/23)
- Civic’s Talk Network Launches in Eau Claire, La Crosse, and Racine (6/5/23)
- Civic Media Launches Classic Hits Format on Revived WCFW (6/5/23)
- Civic Media Buys 7 Wis. Radio Signals from Magnum (2/17/23)
- Civic Media Buys Baraboo Stations, Licenses “Max FM” Branding (1/29/23)
- Civic Media Adds Green Bay Signal to Liberal Talk Network (1/18/23)
- Civic Media Buys Madison-Market Station (12/5/22)
- Civic Media Buys Milwaukee-Market Liberal Talker (11/2/22)
- Oshkosh is Latest City to Get Wisconsin Liberal Talk Format (10/6/22)
- Civic Media Continues Buying Spree with NE Wis. Stations (9/23/22)
- Liberal Talk Lineup Launches in Richland Center, Wis. (9/16/22)
- Civic Media Adds Several NW Wis. Stations for Liberal Talk Network (9/13/22)
- FM Station Also Included in Civic Media’s Wisconsin Rapids Purchase (8/2/22)
- Update: Liberal Talk Lineups Launch in Wausau, Wisconsin Rapids (8/1/22)
- New Company Buys More Wisconsin Radio Stations (7/27/22)
- New Radio Company Buys Several Wisconsin Stations (7/13/22)