Category: Newsroom Notes

Even before recent staffing shortages, the news business already faced more challenges than most industries with a lot of stressors, especially for young journalists.

In everyday life, people are free to make assumptions and jump to conclusions even if they don’t have the evidence to back it up. In the news business, that could land you in court.

As newsrooms try to keep up with what’s trending, it can be easy to forget why we’re here. The audience is coming to us because we’re local.

Ratings, share, impression, what do they mean? Is there such a thing as a “sweeps week” or “sweeps month?”

Local and state news are so intertwined on broadcast TV news that you can’t separate them. This makes it challenging to provide state news to “orphan counties.”

Public relations sometimes gets a negative reputation. When done right, PR can be good for the organization, the media, and the public as a whole.

In job listings you’ll read about skillsets, willingness to work, and being a team player. But one major qualification for being a local journalist is often overlooked: knowledge of the community.

One of the misnomers in the media industry is the concept of “local” media. A lot of “local” media is really regional in nature, and those outlets must operate differently as a…