Magnum Media’s WKCH/106.5 (Whitewater) has transitioned to Classic Country, added simulcasts on two signals, and unveiled a new morning show.
Formerly Mainstream Country as “Kix 106.5,” WKCH’s change follows Magnum’s move of “Bucky Country” WBKY/95.9 from Portage to Stoughton, with a coverage area overlapping WKCH.
WKCH’s new “Klassic Country Hits” format is being simulcast on the HD4 signal of WSJY/107.3 (Fort Atkinson), with WSJY-HD4 relayed on W234DR/94.7 (Beloit).
Magnum group engineering director Chris “Doc” Tarr is hosting mornings on the new format. Before moving into engineering, Tarr was an on-air DJ in Green Bay, Milwaukee, and Chicago.
In a news release, Tarr said, “Back in 1989, Duke Wright asked me to do weekends on what was then WGEE in Green Bay, which grew to the overnight shift and eventually nights. I developed a real fondness for the format. I often catch myself streaming another Classic Country station in our Magnum group, so when Dave asked me if I’d dust off my headphones, I said, sign me up!”
In Beloit, WKCH’s new format competes with Big Radio’s “Iron Country” on W270CW/101.9 and WGEZ/1490.